Philosophy
At SWAG, we play hard, we play to win, we respect our fellow bowlers, and we honor the rules of the game. Just as bowling is in our DNA, these values define what we stand for, how we conduct our time on the lanes.
~ SWAG Bowling
ADVANCED
UTILITY
MODERN
PRIMARY
SUPERIOR
APPAREL
The Craze Pearl and Craze Solid earned high praise for offering exceptional value, and the newest addition to the lineup takes it even further. Introducing the Craze Hybrid—the latest member of SWAG’s Primary Performance line. Featuring our advanced “Rage” base coverstock in a meticulously refined Hybrid formulation, this ball has been engineered to deliver outstanding all-around performance. Designed to excel on light to medium oil conditions, the Craze Hybrid combines remarkable versatility with unmatched affordability. With the Craze line, you get premium performance at a price that’s hard to beat.
In January, we introduced UNREAL as part of SWAG’s Utility Performance Line, and it quickly became a bestseller. Engineered to deliver exceptional benchmark ball motion, it set a new standard for performance. Now, we’re excited to expand the Utility Performance Line with two remarkable additions: the APEX Solid and APEX Pearl.
Apricot
Baked Clay
Caribbean Blue Heather
Charcoal
Classic Red
Heathered Latte
